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Get more for your marketing budget

Get More for Your Marketing Budget

In a time gone by, a marketer’s life was a much simpler one. Ways to reach your prospective customers were limited; sending a compelling message would shift your product and you’d think no more of it. With the rise of smartphones, tablets and internet usage, marketers have constant communication tools and consumers have no escape!

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Client Questions Answered – why do you need to know the project budget?

Most clients we speak to have a budget in mind for each of their digital projects and will happily tell us what it is. Every company will know how much it can afford to pay for advertising and marketing their business and work within this amount. After an understanding of the scope of the project, knowing the budget the client has in mind for it is the most important piece of information we require. Why? There are several reasons….

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Client Questions Answered – What mistakes do I need to avoid when planning my website?

In this latest installment of ‘Client Questions Answered’ we will look at the biggest mistakes clients’ make when creating a website. The reasons for creating a website are many, depending on the business sector, audience, whether the site needs to sell products, allow membership functionality etc. But there are key principles that all websites need to consider and here are some of the main ones.

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Latest News for the Summer 2013

It may be the summer, but we are still busy getting websites and mobile apps completed for clients before the usual autumn flurry of business activity. Our emphasis has changed somewhat, with complex and highly functional websites and mobile/tablet applications taking an increasing amount of our time. We are excited to be working on a Help Portal website for The British Council and also a mobile version of the Gibraltar Financial Services Commission website.

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11 Costly Web Design Blunders

You know that thing people say about a trend; how it always changes like some fickle-minded aunt who can’t decide which hat to buy. A trend is usually associated with fashion, but it exists in many other fields too. For instance, the SEO we know today is the result of trends dictated by major players like Google, which sets a whole series of events in motion after every time it makes changes to its algorithm.

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Client Questions Answered – What is Responsive Website Design?

Responsive website design refers to a website that responds to the device that accesses it and delivers the appropriate output in terms of size, display and functionality. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.

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