Whether you’re a start-up launching its first website or an established SME considering a major redesign aligned with your new company image, web design should be a key consideration for your business. In this article, we’ll explore what makes web design so important and how it can impact your enterprise and its audience.
First impressions count
When potential customers visit your website, it provides an initial image of your company. Visitors will judge you in seconds, so it’s vital you make a positive impression on your target audience.
A website that looks amateur, out of date, uncared for or unappealing can have a negative impact on visitors and turn them away, driving them to sites run by your competitors.
Web design is key as it affects how consumers see your brand. A professionally designed site can make a favourable impression and ensure your prospective leads stay on your page long enough to be converted into loyal customers.
Consumers can assess a company on how well it might treat them, just by looking at its website. Web design can provide them with an insight into how you see your audience. A site with outdated information and an unattended blog might make them think they’ll receive the same lack of consideration.
Websites are the digital face for your firm and can be seen as customer service reps. If they are current, bright, engaging and inviting, visitors will feel more welcome.
Improving your search engine optimisation strategy
Web design techniques and elements influence how content is published on a website. In turn, this impacts how search engines index your company site. As a result, leading web design services include search engine optimisation (SEO) in the designs they supply.
Without SEO at work on your website, you’ll struggle to generate traffic to your website and for users seeking your products and services to know you exist.
Along with the content you publish on your website, specific web design elements directly impact SEO. Web design can be tricky to get to grips with if you’re unfamiliar with it, but in simple terms your site code must be SEO-friendly and a web design agency specialising in SEO can help.
Building trust
Users won’t trust a poorly designed website. If visitors encounter poor design or outdated information, they will seek the services or products they require elsewhere. An unprofessional looking site can ruin your reputation when consumers view it as so badly designed it does not look legitimate.
Imagine a customer seeking to place a large order for a lot of money. If your site looks out of date, they will never feel comfortable parting with their funds. A professional site can signal trust and make customers feel confident making a purchase or asking for advice on products and services.
Creating consistency
If your aim is to acquire new business leads, you’ll need to build your brand reputation. You’ll want your target audience to become familiar with your company brand, so they select you for the products or services they need. Online web design helps create consistency on your site that calls out to your company branding.
Strong web design will feature the same style, fonts, and layouts on each page of a site. When you use a totally different design on website pages, sites can quickly appear unprofessional. Using a wide range of random colours and different types of imagery can also impact how users experience your company.
An inconsistent website can see consumers quickly leave to visit a branded site that feels established and professional. By creating consistency using professional web design you can keep leads on your site longer and help them become more familiar with your firm and what it offers.
Competing in your sector
It is likely that successful rival businesses in your field will be making maximising use of web design. As a result, to stay competitive and be considered by your target audience you must also web design.
You’ll want your company website to shine compared to your competition. When you have an outdated and poor-quality website, your rivals can easily outrank you as well-designed sites receive more traffic and interest online.
The design of your website is the ideal opportunity for your company to stand apart from others in your sector. If you’re competing with other companies in the same field, you’ll often share similar prices, products, and services but skilled web design can differentiate you from others putting your company in the spotlight. Through design you can use your site to display what makes you unique and persuade consumers that they should choose you over another firm.
If you are looking to enhance an existing website or need help with a brand-new site, you can rely on us. Reach out to our expert team today at Verulam Web Design to discuss your website aims.
