Get More for Your Marketing Budget

Get more for your marketing budget 2

In a time gone by, a marketer’s life was a much simpler one. Ways to reach your prospective customers were limited; sending a compelling message would shift your product and you’d think no more of it. With the rise of smartphones, tablets and internet usage, marketers have constant communication tools and consumers have no escape!

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Client Questions Answered – what mistakes do I need to avoid when planning my website?

website mistakes

In this latest installment of ‘Client Questions Answered’ we will look at the biggest mistakes clients’ make when creating a website. The reasons for creating a website are many, depending on the business sector, audience, whether the site needs to sell products, allow membership functionality etc. But there are key principles that all websites need to consider and here are some of the main ones.

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Website load time and why it matters

page load time

No one likes to be left waiting. Everyone is busy these days and the internet, with the enormous number of websites and information available at the click of a mouse (or movement of a finger!) is the most time-critical of all. Ten years ago, before we all had broadband, it was normal to wait a few seconds for pages to load. But now we can download movies and songs in seconds, we expect websites to load almost instantaneously.

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