ThResponsive Design on ipad and iphoneere can be little doubt that this has been the year that mobile internet usage has stopped being something that only the teenagers do and become mainstream. Numerous statistics on mobile internet usage from early 2012  suggest that around 30% of all internet usage is from a mobile phone*. It is widely expected that most people will use the internet via a mobile device in 2013.

New smartphones have clearly been designed with this in mind. Several android devices, like the Galaxy, have screens almost as large as the new iPad Mini. I have recently got an iPhone 5 and initially wondered why the handset has a longer, thinner design. Apart from allowing an extra row of apps on the screen, the extra screen length actually makes browsing much easier in landscape mode. Yes you have to scroll, but the larger screen length allows even my older eyes to read text more easily. The higher resolution screen – 1136 x 640 pixels (up from 960 by 640 pixels for the iPhone 4), adds to the user experience and clarity of web browsing. I now often browse sites on my iPhone first, especially if I’m clicking on website links within emails, which I invariably access first from a mobile device, if I’m not in front of my laptop when they come in.

So what does it all  mean? Quite simply design for mobile and tablet devices is something we now consider as important as designing for browsers on traditional laptop/desktop computers. We liase with clients to define a mobile strategy, whether the client requires a specific mobile website (that is different to the main website), a ‘responsive’ design ( same website content, but often styled differently, or with some sections not shown) or whether they require a mobile app in addition or instead.

2013 will see further huge changes in how people access web content and how businesses approach their online strategy. It is an exciting time to be involved in the digital domain.

* 2012 Mobile Internet Usage article –