Social media is everywhere today. 5 years ago it was almost unheard of. Now Twitter, Facebook, LinkedIn and YouTube rule the roost, with Google’s very own social media platform Google+ becoming increasingly important. No longer can a business think solely in terms of their website and how it performs in keyword searches. people will find information and links to you and your business by many routes now, but especially social media profiles. An effective strategy to utilise social media in building a web presence is no longer a good idea, it is imperative to maximise sales leads, traffic to your website and your overall online visibility.
At Verulam Web Design we work with clients to ensure consistent branding across the social media platforms, keyword rich content, effective strategies to increase ‘likes’ and ‘follows’ and integration with client websites. We are adept at creating enticing landing pages on Facebook and highly optimised videos on YouTube.
Google loves video. So much it bought YouTube! It is not only an engaging and accessible medium for providing information, it is a powerful search engine optimisation tool. We have one on our homepage and suggest all our clients do as well.
