Social media is everywhere today. 5 years ago it was almost unheard of. Now Twitter, Facebook, LinkedIn and YouTube rule the roost, with Google’s very own social media platform Google+ becoming increasingly important. No longer can a business think solely in terms of their website and how it performs in keyword searches. people will find information and links to you and your business by many routes now, but especially social media profiles. An effective strategy to utilise social media in building a web presence is no longer a good idea, it is imperative to maximise sales leads, traffic to your website and your overall online visibility.
At Verulam Web Design we work with clients to ensure consistent branding across the social media platforms, keyword rich content, effective strategies to increase ‘likes’ and ‘follows’ and integration with client websites. We are adept at creating enticing landing pages on Facebook and highly optimised videos on YouTube.
Google loves video. So much it bought YouTube! It is not only an engaging and accessible medium for providing information, it is a powerful search engine optimisation tool. We have one on our homepage and suggest all our clients do as well.
The benefits of video optimisation are:
- getting each video ranked for specific keywords
- making videos visible through Google blended search for desired keywords
- increasing number of views & subscribers
- converting views into traffic to your website and into telephone inquiries (we’ll make your videos ping and telephone ring)
- ensuring that video relates to top performing videos of competitors (at the end of those videos: related videos?)
- ‘monopolising’ views within specific niche or/and local area (St. Albans, Hemel, Stevenage, Elstree, WGC, Watford etc.)
- ‘piggy backing’ on most viewed channels and videos (in each cathegory)
How/What we can do:
- Keyword research to select the best name for each channel and video
– creating the You Tube channel (with a keyword rich name)
- creating related channels (multichannel strategy)
- branding of channels to create professional look (logo and artwork supplied by each client)
- ensuring appropriate naming of each video for best search results
- ensuring the effective description of the videos for the best search results and biggest impact
- benchmarking (competitive analysis)
If you also engage us to produce the videos we will:
- advise on the best subjects for the videos
- coach how to present the video for the best impact
- help with preparation of the script
- record videos either on-site or in a studio
- edit videos to create fully branded content
- prepare the articles and written content/transcripts
Want to know more?
Call us on 01727537130 or use the enquiry form.