Responsive website design refers to a website that responds to the device that accesses it and delivers the appropriate output in terms of size, display and functionality. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.
In a natural shift towards mobile technology, consumers are turning to their mobile phones and devices to access information and services. Research has shown that 1 in 3 web searches are conducted by mobile devices whereas 1 in 7 are carried out on laptop or desktop computers.
Research has also shown that consumers intake of information is now not always ‘on-the-go’ but rather via the second screen phenomenon where people are surfing the web on their mobile devices whilst watching TV. It is becoming more apparent that a company cannot control where, when or how their website can be accessed, therefore it is imperative that whenever it is viewed, it is suitable for display on any mobile device of any size, but with the same results.
We now always offer clients a responsively designed website, if appropriate. For websites that offer significant bespoke functionality (such as membership websites) a bespoke mobile website, that differs in content and functionality from the main website, may be appropriate. It may also be the case that a particular business idea will warrant a mobile app.